Crypto YouTube Viewership Hits Three-Year Low Amid Market Slump
Cryptocurrency content on YouTube has plummeted to its lowest viewership levels since January 2021, marking a sustained erosion of retail interest. The decline spans all major platforms, reflecting broader bear-market conditions rather than algorithmic changes.
Analysts attribute the trend to compounding factors: poor returns, recurring scams, and outperformance of traditional assets. Benjamin Cowen's data reveals a 30-day moving average viewership drop across crypto channels, with parallel engagement declines observed on other social platforms.
The downturn accelerated over the past quarter, reversing what had been a gradual recovery in crypto-related online attention. Market observers note engagement metrics have remained depressed since 2021's peak, failing to regain previous highs despite intermittent rallies.
